Annette's lightning wit and outgoing personality are matched only by her knack for strategizing creative PR campaigns. Her national and international successes in the private and public sectors are enormous. Her credits range from launching, branding and building credibility for ING DIRECT, ING Group in Canada and Germany, to raising public awareness on government, environmental and social issues. She's launched new products, orchestrated events and established key brands via targeted media relations programs. In addition to strategic skills, she is an effective communicator with strong links to the media community. Annette has a particular gift for guerilla or street marketing promotions. She has worked with top names including: Merrill Lynch, MagIndustries, Redken, L’Oreal, Construct Canada, TD Bank, PUMA Canada, Brother, ING DIRECT, ING Bank of Canada, Temenos, LOFT Community Services, Skyservice, Fila, EWI, AutoShare, Italian Trade Commission, Goodman Institute, Harco Publishing and YU Magazine. She holds a Masters of Science, Communication Management from Syracuse University. Annette is the winner of American Women in Public Relations Award for Professional Development.