Jim brings over 30 years’ experience in integrated communications and marketing consulting to his PR and event marketing agency. Fantail specializes in innovative PR solutions for both consumer and business-to-business marketers. Jim’s branding and strategic development track record includes projects in business strategy, advertising, public and investor relations, event marketing, sponsorship and alliance building. Experience, both domestic and international, from start-ups to global sector leaders spans 21 categories and over 100 businesses and clients.

Primary Sector Experience:

* Food & Beverage
* Financial Services
* Professional Services
* Technology
* Economic Development
* Tourism and Travel
* Industrial Marketing
* Not-for-Profit

Throughout his career, Jim has specialized in the consolidation and mobilization of large, multi-disciplinary teams to launch brands and create marketplace opportunity. He is fluent in English and French, and experienced in the Québec market. Jim is a recognized expert on brand equity-building, social marketing and communications. His experience includes corporate communications and planning, marketing, research, pricing, market analysis, forecasting and organizational change direction.

Jim graduated with a degree in Marketing from Bishop’s University in Lennoxville, Québec. He is Past President of the Toronto Chapter of the American Marketing Association and a board member at ABC Canada. He is Co-chair of the Marketing Hall of Legends of Canada.