Find the gap...exploit it
XSTRATA NICKEL
Fantail Communications is currently working with Xstrata Nickel on community and employee communications strategy, creative development and program management.
LAKEHEAD UNIVERSITY
As AOR for Lakehead University we provide strategic and communications counsel and manage the advertising, media planning, social and online marketing, public and media relations, collateral materials that goes with each recruitment campaign. The latest recruitment advertising campaign, which just launched, features past Lakehead graduates, such as LiveNation CEO Michael Rupino, reflecting on how the school developed who they are, their careers and turn them into independent thinkers. The 2009-2010 ad campaign includes creative for transit, print, online and outdoor posters as part of the "I Will Think For Myself" campaign that first launched last year.
HSBC
Fantail's mandate with HSBC, a global bank, is to write a long term sponsorship strategy that leverages its national investments in running, hockey, basketball and other community-based initiatives. Special projects also include sponsorship activation, public relations and experiential marketing.
OTPMC
Creating a five-year marketing strategy through research analysis, cross-North consultation and creative smarts. Results – first ever concurred, actionable plan.
REDKEN
We direct hot salon brand from L'Oreal to nail the man grooming market through a You Tube video for new mint SKU.
ONTARIO PORK
Our assignment for Ontario Pork includes marketing PR, issues management and crisis media preparedness training for staff, association directors and spokesperson producers.
WWF
Fantail provides strategic counsel and public relations services to World Wildlife Fund Canada for their environmental sustainability campaigns in Canada. Recent assignments included advice on the Loblaw plastic bag reduction initiative.
Canadian National Exhibition
Fantail has been selected as AOR for Media Relations for Canada's iconic Exhibition in Toronto. Our assignment; build traffic, support the brand's rejuvenation, bring the stories and the people of "the Ex" to a new level of awareness through social media journalism.
ADECCO
Book tour and new head office branding initiatives move Adecco forward to continue their category leadership in temporary staffing in Canada.
World Education Services
Fantail is entering its seventh year as primary marketing and media consultant to World Education Services in both Canada and the U.S. WES is a growing, successful not-for-profit international organization delivering education credentials evaluation products and services. Fantail recently re-vamped WES’ market positioning to drive new revenue acquisition and launch a new suite of online services.
LEVEL 5
Level 5 Strategic Brand Advisors is Canada's hottest branding strategy consultancy. Fantail works with its advisor teams to create media and business development opportunities for its growth plan. Our mandate includes Brand Finance Canada, the leading, research-based ranking of balance sheet brand value.
IIDEX
In 2008, IIDEX/NeoCon Canada worked with Fantail Communications to increase media coverage of the show to encourage advance and post-show coverage. This year the Keynote speakers and a key exhibit, the Green Patient Room, offered greater reach, and as such, Fantail was able to have the trade show covered by trade and consumer media including, Canada AM, the Toronto Star, Globe and Mail, and the National Post. Further, Fantail's outreach to international publications resulted in global coverage of the show. We can’t wait for next year!
DOUBLEDAY CANADA
We are happily working on the launch of women-focused e-commerce business for Doubleday. Our marketing PR plan includes media relations, media tour, polling, online contesting and social marketing.
SANTA MARIA
How do you say prosciutto? Fantail is creating an integrated PR program to increase the usage of cured ham delicacy by engaging the public in sharing their taste for prosciutto (recipes). Look for Prosciutto Pros in the coming months through public and media relations, social and online marketing, promotions and contests.