Fantail Communications Inc. - Public Relations Agency, Toronto, Ontario and Sudbury, Northern Ontario

News Room - Toronto, Ontario and Sudbury, Northern Ontario public relations agency

SHELF WARS - HOT TOPIC IN MARKETING

Shelf wars, particularly in the food industry, are a hot topic. At Fantail, we proposed to convene a roundtable discussion on in store issues, with our client Onbrand, other stakeholders and Marketing Magazine editors. They agreed. It’s a timely subject, given the convenience, nutrition and shopping habit shifts we're seeing at shelf. Turned out to be quite the discussion!

Here's this week's cover feature from Marketing magazine. Enjoy.

Read the Feature here

Fantail Communications Inc. - Toronto, Ontario and Sudbury, Northern Ontario public relations agency