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Donna Dooher adds The Cookworks to Fantail Communications' menu.
Chef, author and television personality hires first public relations
agency.
Toronto, August 28, 2003 - Chef Donna
Dooher today announced the appointment of Toronto's Fantail Communications
as public relations consultants. Chef, author of bestseller "Out
to Brunch" at Mildred Pierce Restaurant, Food Network TV host,
and partner in Mildred Pierce selected Fantail following a review
of several agencies. Fantail will be responsible for the upcoming
launch of The Cookworks with Donna Dooher on Food Network Canada,
as well as for building visibility around the showís second
season in the United States on Food Network.
"Fantail has the right fit for us,"commented Dooher. "Their
team brought forth very creative ideas, they are very committed
and theyíre not afraid to go big or go home."†
The first assignment is the Canadian launch of "The Cookworks
with Donna Dooher." The prime time television show, produced
by Toast Pictures, is based on Toronto's The Cookworks, where Donna
Dooher and her team have been teaching individuals and corporate
groups that the techniques, ingredients and tools of the kitchen
can be presented in a fun and stylish way that both entertains and
inspires.
"We're thrilled to play a part in building this great brand,"said
Jim Warrington, Fantail Communications President. "Donna is
a true entrepreneur; sheís got a lot on the go. This is a
great complement to our experience with food brands."
Fantail Communications inc. is a Toronto-based consultancy and public
relations agency specializing in marketing communications. Its clients
include the Canadian Egg Marketing Agency, Adecco, World Education
Services, ninedots, Masterfile and Strategies International.
www.fantailinc.com
Donna Dooher, an accomplished chef, is North America's leading advocate
of the rewards and entertainment value of "hands on" cooking.
With her 25 years of experience as a chef, partner of Mildred Pierce
Restaurant, author, founder of The Cookworks and as a television
personality, Donna has been the leader in enabling people to "discover
their inner chef."
www.thecookworks.com
For information:
Jim Warrington
Fantail Communications Inc.
416-363-8449
jim@fantailinc.com
Andrea Stewart
The Cookworks
416-537-6464
cook@thecookworks.com
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