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PRESS
RELEASE – March 26, 2003
Turning interview anxiety into opportunity…Fantail Communications
and Swiftkicx launch MessageAce™ media preparation software.
Toronto, March 26, 2003 – Two Toronto-based
companies today announced the launch of media preparation and training
software, designed to assist organizations eager to leverage effective
media relationships as part of their communications strategy. MessageAce™
is a simple, web-based software solution developed by Swiftkicx
Solutions Inc., powered with the media training and marketing expertise
of Fantail Communications Inc.
Effective media relations can be a critical success factor for getting
out the message about a product, service, issue or idea. Yet, the
prospect of giving an effective interview can be a daunting experience
for executives and spokespeople. MessageAce™ helps users know
what to expect from media, develop effective messages and rehearse
and hone their interview skills.
The MessageAce™ software solution is easily integrated with
existing intranet and extranet applications. Utilizing proprietary
Swiftkicx content management technologies, MessageAce™ provides
non-technical administrators control over content, easily updating
and maintaining all content, including audio and video files. With
robust tracking and reporting features, administrators can implement
specific curriculum and usage tracking.
"With media being so sophisticated now, companies are seeking
strategically-sound, flexible tools to better manage their messaging.
MessageAce™ is a no-brainer for companies looking to be really
effective." noted Jim Warrington, President, Fantail Communications
Inc. "It will make ‘getting ready’ both an educational
and enjoyable experience."
Paul Lewis, Partner, Swiftkicx concurred. "It is an ‘ever-fresh’
solution. Non-technical people can easily update and maintain content,
thanks to simple, web-based interfaces.
The two companies are scheduling meetings and demonstrations for
interested organizations. Contact information may be found at www.swiftkicx.com
or www.fantailinc.com.
SwiftKicx Solutions Inc. is an online business solutions company
dedicated to providing superior value and generating a return from
online solutions. They have created and implemented web-based business
solutions for a variety of organizations, including e-commerce sites
for atresume.com and docubay.com as well as accredited e-learning
sites for mdBriefCase.com and Airborne.
Fantail Communications Inc. is a communications and public relations
agency specializing in effective message engineering. Clients include
Canadian Egg Marketing Agency, Daily Bread Food Bank, World Education
Services and Heart and Stroke Foundation
Further information:
Jim Warrington
Fantail
Communications Inc.
416-363-8449
jim@fantailinc.com
Paul Lewis
Swiftkicx Solutions Inc.
647-439-4085 x22
plewis@swiftkicx.com
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