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Fantail Communications is currently working with Xstrata Nickel on community and employee communications strategy, creative development and program management. |
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Long-standing client Onbrand*, a point-of-purchase marketing consultancy, looks to Fantail for strategic branding counsel and message/content development for their evolving marketing and sales platform. This has evolved to a full marketing communications program including web presence, media relations, industry and stakeholder events, direct marketing and speaking engagements. |
| Fantail has worked with Altas Copco, a world leader in industrial productivity solutions, with business-to-business research, customer service and marketing communications support. |
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In addition to its ongoing issues management for the Canadian Aquaculture Industry Alliance, Fantail developed and executed a U.S. consumer education campaign for CAIA. Program elements included a Nutrition Month media relations program, celebrity cook-offs for charity, a website and online contest as well as street education teams. This highly successful test market program achieved over 14.5 million media impressions during a three-month period. |
| When The Learning Annex brought its Real Estate and Wealth Expo featuring “The Donald” to Toronto in the spring of 2007, Fantail launched a highly successful media relations program for the “edutainment” company that earned over 18 million media impressions. |
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| Fantail is entering its seventh year as primary marketing and media consultant to World Education Services in both Canada and the U.S. WES is a growing, successful not-for-profit international organization delivering education credentials evaluation products and services. Fantail recently re-vamped WES’ market positioning to drive new revenue acquisition and launch a new suite of online services. |
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Fantail president, Jim Warrington, is co-chair of the exciting marketing industry initiative known as the Marketing Hall of Legends. For three successive years, Canada’s marketing pioneers have been honoured at sold-out galas. |
| Fantail Communications has worked with ABC Canada for marketing and communications program development and as an advisor since 2001. |
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